Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be…
Strategies for Better Memory & Learning
I recently reported on a finding that memories are stronger when the pattern of brain activity is more closely matched on each repetition, a finding that might appear to challenge the long-standing belief that it’s better to learn in different contexts. Because these two theories are very…
In my article on using cognates to help you learn vocabulary in another language, I gave the example of trying to learn the German word for important, ‘wichtig’, and how there’s no hook there to help you remember it (which is why so many of us fall back on rote repetition to…
As I said in my discussion of different scripts, Russian uses the Cyrillic alphabet. Here it is (the 3rd column shows the English counterpart):
А а a
Б б b
…I was listening on my walk today to an interview with Edward Tufte, the celebrated guru of data visualization. He said something I took particular note of, concerning the benefits of concentrating on what you’re seeing, without any other distractions, external or internal. He spoke of his…
Humans are the animals that manipulate their cognitive environment.
I reported recently on an intriguing study involving an African people, the Himba. The study found that the Himba, while displaying an admirable amount of focus (in a visual perception task) if they were living a…
As we all know, rhyme and rhythm help make information more memorable. Here's a few ideas that may help you use them more effectively.
Rhythm and rhyme are of course quite separate things, and are processed in different regions of the brain. However, they do share some commonalities in…
Until recent times, attention has always been quite a mysterious faculty. We’ve never doubted attention mattered, but it’s only in the past few years that we’ve appreciated how absolutely central it is for all aspects of cognition, from perception to memory. The rise in our awareness of its…
The role of melody in helping recall
The most obvious connection between language and music is that music can be used to help us remember words. It has been convincingly shown that words are better recalled when they are learned as a song rather than speech - in particular conditions.
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Does photographic memory exist?
"Photographic" or eidetic memory is said to occur in some 8% of children, but almost all of these grow out of it. The phenomenon is extremely rare in adults, and indeed the very existence of photographic memory is still somewhat contentious. However, it may be…