Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.
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What constitutes proof? How much weight can we put on research results?
I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?
So here is the article I’ve always meant to write.
What is it?
Frontotemporal dementia is a disorder of the frontal lobes and includes what was known as primary progressive aphasia. Although it occurs far less often than Alzheimer's disease, among dementia sufferers younger than 65 it is estimated to occur at about the same rate. In other words, frontotemporal dementia is, unlike the most common dementias, not a disorder of age. Most sufferers become symptomatic in their 50s and 60s.
Here’s an interesting study that’s just been reported: 72 seven- and eight-month-old infants watched video animations of familiar fun items being revealed from behind a set of colorful boxes (see the 3-minute YouTube video).
People are poor at assessing their own memory
One thing research seems to show rather consistently is that, for older adults in particular, beliefs about one's own memory performance have little to do with one's actual memory performance¹. People who believe they have a poor memory are usually no worse at remembering than those who believe they have a good memory.
A study1 of nearly 2000 older adults has found that eating a Mediterranean diet was associated with less risk of developing mild cognitive impairment or of transitioning from MCI to Alzheimer's disease. The third with the highest scores for Mediterranean diet adherence had a 28% lower risk of developing MCI compared to the third with the lowest scores, and of those who already had MCI, those with the highest scores for Mediterranean diet adherence had a 48% less chance of developing Alzheimer’s.
The effects of exercise on cognitive function in older adults
A number of studies in the past few years have provided evidence that physical exercise can ameliorate the effects of aging on the brain, in terms both of preventing or postponing dementia, and reducing the more normal age-related decline in cognitive function. The reasons for the effect are almost certainly multiple, for example:
Song is a wonderful way to remember information, although some songs are better than others. Songs that help you remember need to have simple tunes, with a lot of repetition -- although a more complex tune can be used if it is very familiar. Most importantly, the words should be closely tied to the tune, so that it provides information about the text, such as line and syllable length. You can read more about this in my article on Music as a mnemonic aid, but here I simply want to mention a few specific songs designed for teaching facts.
I don't often talk about eyewitness testimony, but it's not because of the lack of research. It's a big field, with a lot of research done. When I say I don't follow it because I regard the main finding as a done deal - eyewitness testimony is useless - that's not meant to denigrate the work being done. There is, clearly, a great deal of value in working out the exact parameters of human failures, and in working out how we can improve eyewitness testimony. I just arbitrarily decided to ignore this area of research until they'd sorted it all out!
Because it holds some personal resonance for me, my recent round-up of genetic news called to mind food allergies. Now food allergies can be tricky beasts to diagnose, and the reason is, they’re interactive. Maybe you can eat a food one day and everything’s fine; another day, you break out in hives. This is not simply a matter of the amount you have eaten, the situation is more complex than that.