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In 2002, a British study scanned the brains of ten "superior memorizers" — eight leading contenders in the World Memory Championships, and two individuals previously studied for their extraordinary memory accomplishments — all people that had demonstrated truly impressive feats of memory, in terms of the ability to quickly memorize hundreds of numbers or unrelated words. The ten "memory champions" were matched with ten controls, who had no memory capabilities out of the ordinary.

Brain tissue is divided into two types: gray matter and white matter. These names derive very simply from their appearance to the naked eye. Gray matter is made up of the cell bodies of nerve cells. White matter is made up of the long filaments that extend from the cell bodies - the "telephone wires" of the neuronal network, transmitting the electrical signals that carry the messages between neurons.

The volume of gray matter tissue - a measure you will see cited in various reports - is a measure of the density of brain cells in a particular region.

As we all know, rhyme and rhythm help make information more memorable. Here's a few ideas that may help you use them more effectively.

Rhythm and rhyme are of course quite separate things, and are processed in different regions of the brain. However, they do share some commonalities in why and how they benefit memory. Rhyme and rhythm impose pattern. For that reason, rhyme and rhythm are particularly valuable when information is not inherently meaningful.

Retrieval practice, as its name suggests, is a simple strategy that involves retrieving the target information one or more times prior to testing. It is not the same as repetition or rehearsal! The idea is not to simply repeat the correct information, but to try and retrieve it. Feedback as to the correct answer may or may not follow.

Coding mnemonic

Coding mnemonics are used for encoding numbers. Because words are much easier for most of us to remember, a system that transforms numbers into letters is one of the best ways for remembering numbers — as seen in the modern innovation of encoding phone numbers into letters (0800-ANSETT).

A coding system is very useful for remembering numbers, but it must be said that few people have sufficient need to memorize long numbers to make the initial cost of learning the code acceptable.

Montessori education

Maria Montessori (1870-1952) was an Italian physician. After working with retarded children in a psychiatric clinic attached to the University of Rome, she applied the ideas she had developed to children in a slum district in Rome. This was the first Casa dei Bambini ("children's house"). It opened in 1907. Two years later she set out her methods and principles in a book, which was translated as The Montessori Method in 1912.

In a 1987 experiment (1), readers were presented with a text that included one or other of these sentences:

or

Both texts went on to say:

Michael Gove is reported as saying that ‘Learning facts by rote should be a central part of the school experience’, a philosophy which apparently underpins his shakeup of school exams. Arguing that "memorisation is a necessary precondition of understanding", he believes that exams that require students to memorize quantities of material ‘promote motivation, solidify knowledge, and guarantee standards’.

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

What constitutes proof? How much weight can we put on research results?

I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?

So here is the article I’ve always meant to write.