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Forget the persistent myth that everything is remembered; that our brains are video cameras whirring away recording everything, and that such 'hidden' knowledge can be brought to light by a hypnotist or alien artefact. Such things are the stuff of fantasy. Of course, there is a nugget of truth there: we can, and do, remember things we've paid no conscious attention to. Sometimes the right question can elicit memories we didn't know we had, in more detail than we imagined we could have. But for the most part, what's not noticed is not remembered. Attention is crucial to memory.

This is the last part in my series on understanding scientific text. In this part, as promised, I am going to talk about the difficulties novices have with scientific texts; what they or their teachers can do about it; and the problems with introductory textbooks.

A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.

Prevalence of dementia

Dementia is estimated1 to afflict over 35.5 million people worldwide -- this includes nearly 10 million people in Europe, nearly 4.4 million in North America, nearly 7 million in South and Southeast Asia, about 5.5 million in China and East Asia and about 3 million in Latin America.

Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.

Creating a face-name association

  • Select a distinctive feature of the face (nose).
  • Select a word or phrase that sounds like the name (con rat for Conrad).
  • Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

  • Identify the distinctive feature that you used when encoding (nose).

A general distinction you can make is that between:

  • direct study, and
  • learning from context

Direct study is more important when you're learning a non-cognate language. It's also more important in the initial stages of learning a language. Learning from context is particularly useful for cognate languages.

Of course learning a language requires both approaches, but the relative proportions will vary.

What constitutes proof? How much weight can we put on research results?

I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?

So here is the article I’ve always meant to write.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the French language.

French pegword images

As with the original example, let's try it out with our cranial nerves.

En francais, les nerfs crâniens son:

Most people find numbers — phone numbers, personal identification numbers, dates, and so on — more difficult to remember than words. That is, of course, why businesses try to get phone numbers that correspond to some relevant word. The system whereby this is possible — the linking of certain letters to the different digits on a telephone calling pad —is a kind of coding mnemonic. Basically, coding mnemonics are systems that transform numbers into words.