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Difficulty in remembering people’s names is one of the most common memory tasks that people wish to be better at. And the reason for this is not that their memory is poor, but because it is so embarrassing when their memory lets them down.

This isn’t just an issue at a personal level. It’s a particular issue for anyone who has to deal with a lot of people, many of whom they will see at infrequent intervals. Nothing makes a person — a client, a customer, a student — feel more valued than being remembered.

Keyword mnemonic

The one mnemonic strategy that has been investigated quite extensively by researchers is the keyword mnemonic. This has been used successfully in a variety of learning areas, but its chief use has been in the area of learning vocabulary.

A New Yorker cartoon has a man telling his glum wife, “Of course I care about how you imagined I thought you perceived I wanted you to feel.” There are a number of reasons you might find that funny, but the point here is that it is very difficult to follow all the layers. This is a sentence in which mental attributions are made to the 6th level, and this is just about impossible for us to follow without writing it down and/or breaking it down into chunks.

Flashcards are cards with a word (or phrase) on one side and its translation on the other. You can buy ready-made flashcards, and these can certainly be helpful, particularly if you're inexperienced at learning another language. However, it is more effective if you make them yourself. Not only will the cards be customized to your own use, but the activity of selecting words and writing them down help you learn them.

The more hyped and less plausible passive Mozart Effect

The so-called "Mozart effect" refers to two quite different phenomena. The one that has received the most media play concerns the almost magical (and mythical) effect of Mozart's music on intelligence. It is the result of a misrepresentation of the research results. Rauscher, Shaw, and Ky's 1993 study found that 10 minutes of exposure to Mozart's Sonata for Two Pianos in D Major K. 448 temporarily enhanced performance on three spatial reasoning tasks.

A number of countries have national curricula: France, Hungary, Ireland, Italy, Japan, Korea, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, the United Kingdom. Most States in the U.S. follow common guidelines for a core curriculum, although there is no national curriculum as such.

Find out about the pegword mnemonic

To celebrate Māori Language Week here in Aotearoa (New Zealand), I've put together a pegword set in te reo:

  1. tahi — ahi
  2. rua — ua
  3. toru — tūru
  4. whā — taniwha
  5. rima — rama
  6. ono — hono
  7. whitu — whatu
  8. waru — karu
  9. iwa — taraiwa
  10. tekau — rākau

Maori pegs

Common everyday memory strategies

The most frequently used everyday memory strategies are:

Traumatic brain injury is the biggest killer of young adults and children in the U.S., and in a year more Americans suffer a TBI than are diagnosed with breast, lung, prostate, brain and colon cancer combined. There are many causes of TBI, but one of the more preventable is that of sports concussion.

Humans are the animals that manipulate their cognitive environment.