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There is a very common form of forgetfulness that is not really a failure of memory. When we get in our car to drive to place A and find ourselves instead on the road to the more familiar place B, this is not a failure of memory. When we clear the table and find ourselves putting the margarine in the dishwasher or the dirty plate in the fridge, this is not a failure of memory. When we go into a room intending to do one thing and do something else instead, this is not, really, a failure of memory.

In the following case study, I explore in depth the issue of learning the geological time scale — names, dates, and defining events. The emphasis is on developing mnemonics, of course, but an important part of the discussion concerns when and when not to use mnemonics, and how to decide.


The Geological Time Scale

Phanerozoic Eon 542 mya—present

  Cenozoic Era 65 mya—present

Back in 2010, I read a charming article in the New York Times about a bunch of neuroscientists bravely disentangling themselves from their technology (email, cellphones, laptops, …) and going into the wilderness (rafting down the San Juan River) in order to get a better understanding of how heavy use of digital technology might change the way we think, and whether we can reverse the problem by immersing ourselves in nature.

Intelligence in a cultural context

One theory of intelligence sees intelligence in terms of adaptiveness. Thus: "What constitutes intelligence depends upon what the situation demands" (Tuddenham 1963). Intelligence in these terms cannot be understood outside of its cultural context. Naturally to us it may seem self-evident that intelligence has to do with analytical and reasoning abilities, but we are perceiving with the sight our culture taught us.

In a recent news report, I talked about a study of older adults that found that their sense of control over their lives fluctuates significantly over the course of a day, and that this impacts on their cognitive abilities, including reasoning and memory.

A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.

Short-term vs long-term memory

Working memory is a relatively recent term, a refinement of an older concept - that of short-term memory. Short-term memory was called thus to distinguish it from "long-term memory" - your memory store.

Knowing a number of effective strategies for reading and note-taking, practicing and memorizing, is vital, but it's not the whole story. There is also a category of strategies we might term 'support' strategies. These include strategies aimed at setting goals, managing time and effort, and monitoring your performance and progress. In study, these come under the concept of self-regulation, which is related to the more general concept of metamemory.

What mnemonics are, and what they are for

Aids to memory such as acronyms, rhymes, linking information by creating visual images or making up a story, are called mnemonics. Mnemonic strategies have been recommended as appropriate for remembering the following types of information:

A very common situation today, which is probably responsible for a great deal of modern anxiety about failing memory, is that where we're required to “multitask”, that trendy modern word for trying to do more than one thing at a time. It is a situation for which both the normal consequences of aging and low working memory capacity has serious implications.