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Difficulty in remembering people’s names is one of the most common memory tasks that people wish to be better at. And the reason for this is not that their memory is poor, but because it is so embarrassing when their memory lets them down.

This isn’t just an issue at a personal level. It’s a particular issue for anyone who has to deal with a lot of people, many of whom they will see at infrequent intervals. Nothing makes a person — a client, a customer, a student — feel more valued than being remembered.

In October I reported on a study that found older adults did better than younger adults on a decision-making task that reflected real-world situations more closely than most tasks used in such studies. It was concluded that, while (as previous research has shown) younger adults may do better on simple decision-making tasks, older adults have the edge when it comes to more complex scenarios. Unsurprisingly, this is where experience tells.

When considering what will be the most effective strategies for you, don't forget the basic principles of memory:

(1) Repetition repetition repetition

The trick is to find a way of repeating that is interesting to you. This is partly governed by level of difficulty (too easy is boring; too difficult is discouraging). The point is to find an activity (more than one, in fact), which enable you to hold on to your motivation through sufficient repetitions to drive them into your head. Bear in mind, too, the importance of:

(2) Changing context

You may have heard of “g”. It’s the closest we’ve come to that elusive attribute known as “intelligence”, but it is in fact a psychometric construct, that is, we surmise its presence from the way in which scores on various cognitive tests positively correlate.

In other words, we don’t really know what it is (hence the fact it is called “g”, rather than something more intelligible), and in fact, it is wrong to think of it as a thing. What it is, is a manifestation of some property or properties of the brain — and we don’t know what these are.

What is a tip-of-the-tongue experience?

The tip-of-the-tongue experience (TOT) is characterized by being able to retrieve quite a lot of information about the target word without being able to retrieve the word itself. You know the meaning of the word. You may know how many syllables the word has, or its initial sound or letter. But you can’t retrieve it all. The experience is coupled with a strong feeling (this is the frustrating part) that you know the word, and that it is hovering on the edges of your thought.

A number of countries have national curricula: France, Hungary, Ireland, Italy, Japan, Korea, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, the United Kingdom. Most States in the U.S. follow common guidelines for a core curriculum, although there is no national curriculum as such.

Until recent times, attention has always been quite a mysterious faculty. We’ve never doubted attention mattered, but it’s only in the past few years that we’ve appreciated how absolutely central it is for all aspects of cognition, from perception to memory. The rise in our awareness of its importance has come in the wake of, and in parallel with, our understanding of working memory, for the two work hand-in-hand.

To use a strategy effectively, you need to understand why it works, how it works, when it works and when it doesn’t.

For example, all students take notes — not everyone knows how to do it well. Research into the effectiveness of note-taking has found — surprise, surprise — that sometimes note-taking helps you remember information, and sometimes it doesn’t₁.

Because it holds some personal resonance for me, my recent round-up of genetic news called to mind food allergies. Now food allergies can be tricky beasts to diagnose, and the reason is, they’re interactive. Maybe you can eat a food one day and everything’s fine; another day, you break out in hives. This is not simply a matter of the amount you have eaten, the situation is more complex than that.

To choose a strategy, you must assess the situation. In this case, this may mean an evaluation of a written text. Let's look at how you might evaluate text.

We can classify text at one of three different levels, according to its structure and density₁: