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We must believe that groups produce better results than individuals — why else do we have so many “teams” in the workplace, and so many meetings. But many of us also, of course, hold the opposite belief: that most meetings are a waste of time; that teams might be better for some tasks (and for other people!), but not for all tasks. So what do we know about the circumstances that make groups better value?

Do experts simply know "more" than others, or is there something qualitatively different about an expert's knowledge compared to the knowledge of a non-expert?

While most of us are not aiming for an expert's knowledge in many of the subjects we study or learn about, it is worthwhile considering the ways in which expert knowledge is different, because it shows us how to learn, and teach, more effectively.

In a 1987 experiment (1), readers were presented with a text that included one or other of these sentences:

or

Both texts went on to say:

Humans are the animals that manipulate their cognitive environment.

The other day I was sitting in the sunshine in my living room going through some journal articles I'd photocopied. I realized I needed to staple the pages together and went down to my study to get the stapler. Approaching my desk, I decided to check my email while I was there. And then, I decided to check my library account online to see whether a book I had requested had turned up. When I'd done that, I went back upstairs to my papers. Where I realized, of course, that I'd forgotten the stapler.

In 2002, a British study scanned the brains of ten "superior memorizers" — eight leading contenders in the World Memory Championships, and two individuals previously studied for their extraordinary memory accomplishments — all people that had demonstrated truly impressive feats of memory, in terms of the ability to quickly memorize hundreds of numbers or unrelated words. The ten "memory champions" were matched with ten controls, who had no memory capabilities out of the ordinary.

Except in the cases of stroke or traumatic brain injury, loss of cognitive function is not something that happens all at once. Cognitive impairment that comes with age may be thought of as belonging on a continuum, with one end being no cognitive impairment and the other end being dementia, of which Alzheimer's is the most common type.

I talk a lot about how working memory constrains what we can process and remember, but there’s another side to this — long-term memory acts on working memory. That is, indeed, the best way of ‘improving’ your working memory — by organizing and strengthening your long-term memory codes in such a way that large networks of relevant material are readily accessible.

Oddly enough, one of the best ways of watching the effect of long-term memory on working memory is through perception.

Creating a face-name association

  • Select a distinctive feature of the face (nose).
  • Select a word or phrase that sounds like the name (con rat for Conrad).
  • Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

  • Identify the distinctive feature that you used when encoding (nose).