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Our society gives a lot of weight to intelligence. Academics may have been arguing for a hundred years over what, exactly, intelligence is, but ‘everyone knows’ what it means to be smart, and who is smart and who is not — right?

Of course, it’s not that simple, and the ins and outs of academic research have much to teach us about the nature of intelligence and its importance, even if they still haven’t got it all totally sorted yet. Today I want to talk about one particular aspect: how important intelligence is in academic success.

There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

I’ve recently had a couple of thoughts about flow — that mental state when you lose all sense of time and whatever you’re doing (work, sport, art, whatever) seems to flow with almost magical ease. I’ve mentioned flow a couple of times more or less in passing, but today I want to have a deeper look, because learning (and perhaps especially that rewiring I was talking about in my last post) is most easily achieved if we can achieve "flow" (also known as being ‘in the zone’).

Let’s start with some background.

A New Yorker cartoon has a man telling his glum wife, “Of course I care about how you imagined I thought you perceived I wanted you to feel.” There are a number of reasons you might find that funny, but the point here is that it is very difficult to follow all the layers. This is a sentence in which mental attributions are made to the 6^th level, and this is just about impossible for us to follow without writing it down and/or breaking it down into chunks.

Does emotion help us remember? That's not an easy question to answer, which is unsurprising when you consider the complexities of emotion.

First of all, there are two, quite different, elements to this question. The first concerns the emotional content of the information you want to remember. The second concerns the effect of your emotional state on your learning and remembering.

The effect of emotional content

It does seem clear that, as a general rule, we remember emotionally charged events better than boring ones.

Most mnemonic strategies use visual images. But as I say in The myth of imagery, while there is no doubt that imagery can be an effective tool, there is nothing particularly special about it. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

Reading is a deceptive skill, for it is not a single process, but a number of processes. Thus, while you might be a fluent reader, in that you can swiftly and easily decode the letter-markings, and quickly access the meaning of the words, that doesn't mean you're a skilled reader of informational texts.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Italian language.

As with the original example, let's try it out with our cranial nerves.

In italiano, sono i nervi cranici:

To use note-taking effectively, you need to understand that its primary value is not in the record you produce, it is in the process itself. The process of taking notes guides the memory codes you make. Note-taking is a strategy for making information meaningful. It is therefore only effective to the extent that you paraphrase, organize and make sense of the information while taking notes.