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I recently reported on a finding that memories are stronger when the pattern of brain activity is more closely matched on each repetition, a finding that might appear to challenge the long-standing belief that it’s better to learn in different contexts. Because these two theories are very important for effective learning and remembering, I want to talk more about this question of encoding variability, and how both theories can be true.

Let me start by saying that if you're healthy and are eating a good balanced diet, there should be no need for you to take supplements. I also want to emphasize that the best way of meeting your body's needs for certain vitamins and minerals is to get them from food. In some cases, for one reason or another, this may not be possible. For example, as a (mostly) vegan, I take iron and B12 supplements, to make up for these deficiencies in my diet. Elderly adults with small appetites may also find it hard to get all the nutrients they need from their diet.

What is a tip-of-the-tongue experience?

The tip-of-the-tongue experience (TOT) is characterized by being able to retrieve quite a lot of information about the target word without being able to retrieve the word itself. You know the meaning of the word. You may know how many syllables the word has, or its initial sound or letter. But you can’t retrieve it all. The experience is coupled with a strong feeling (this is the frustrating part) that you know the word, and that it is hovering on the edges of your thought.

I want to talk to you this month about an educational project that’s been running for some years here in New Zealand. The Project on Learning spent three years (1998-2000) studying, in excruciating detail, the classroom experiences of 9-11 year olds. The study used miniature videocameras, individually worn microphones, as well as trained observers, to record every detail of the experiences of individual students during the course of particular science, maths, or social studies units.

Common everyday memory strategies

The most frequently used everyday memory strategies are:

Find out about the pegword mnemonic

To celebrate Māori Language Week here in Aotearoa (New Zealand), I've put together a pegword set in te reo:

  1. tahi — ahi
  2. rua — ua
  3. toru — tūru
  4. whā — taniwha
  5. rima — rama
  6. ono — hono
  7. whitu — whatu
  8. waru — karu
  9. iwa — taraiwa
  10. tekau — rākau

Maori pegs

On a number of occasions I have reported on studies showing that people with expertise in a specific area show larger gray matter volume in relevant areas of the brain. Thus London taxi drivers (who are required to master “The Knowledge” — all the ways and byways of London) have been found to have an increased volume of gray matter in the anterior hippocampus (involved in spatial navigation). Musicians have greater gray matter volume in Broca’s area.

Frances Yates described the memory strategy valued by the ancient Greeks and Romans as the "Art of Memory" in her widely quoted and seminal book The Art of Memory. Today we know it as the method of loci. But the Art of Memory, as those of the ancient world and those of the medieval world practiced it, is far richer than is implied by that title.

In 2002, a British study scanned the brains of ten "superior memorizers" — eight leading contenders in the World Memory Championships, and two individuals previously studied for their extraordinary memory accomplishments — all people that had demonstrated truly impressive feats of memory, in terms of the ability to quickly memorize hundreds of numbers or unrelated words. The ten "memory champions" were matched with ten controls, who had no memory capabilities out of the ordinary.

Creating a face-name association

  • Select a distinctive feature of the face (nose).
  • Select a word or phrase that sounds like the name (con rat for Conrad).
  • Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

  • Identify the distinctive feature that you used when encoding (nose).