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Forget the persistent myth that everything is remembered; that our brains are video cameras whirring away recording everything, and that such 'hidden' knowledge can be brought to light by a hypnotist or alien artefact. Such things are the stuff of fantasy. Of course, there is a nugget of truth there: we can, and do, remember things we've paid no conscious attention to. Sometimes the right question can elicit memories we didn't know we had, in more detail than we imagined we could have. But for the most part, what's not noticed is not remembered. Attention is crucial to memory.

"I'm terrible at remembering names"

"I'm great with names, but I'm hopeless at remembering what I've read."

"I always remember what people tell me about themselves, but I'm always forgetting birthdays and anniversaries."

There is no such thing as a poor memory!

There will be memory domains that you are less skilled at dealing with.

Information comes in different packages

Think about the different types of information you have stored in your memory:

In 2002, a British study scanned the brains of ten "superior memorizers" — eight leading contenders in the World Memory Championships, and two individuals previously studied for their extraordinary memory accomplishments — all people that had demonstrated truly impressive feats of memory, in terms of the ability to quickly memorize hundreds of numbers or unrelated words. The ten "memory champions" were matched with ten controls, who had no memory capabilities out of the ordinary.

A very common situation today, which is probably responsible for a great deal of modern anxiety about failing memory, is that where we're required to “multitask”, that trendy modern word for trying to do more than one thing at a time. It is a situation for which both the normal consequences of aging and low working memory capacity has serious implications.

Common everyday memory strategies

The most frequently used everyday memory strategies are:

Does emotion help us remember? That's not an easy question to answer, which is unsurprising when you consider the complexities of emotion.

First of all, there are two, quite different, elements to this question. The first concerns the emotional content of the information you want to remember. The second concerns the effect of your emotional state on your learning and remembering.

The effect of emotional content

It does seem clear that, as a general rule, we remember emotionally charged events better than boring ones.

Most cognitive processes decline with age

It does appear that most component processes of cognition decline with advanced age if the difficulty level is sufficiently high. For example, the following processes have all shown age effects:

Planning memory contains your plans and goals (such as, “I must pick up the dry-cleaning today”; “I intend to finish this project within three months”). Forgetting an appointment or a promise is one of the memory problems people get most upset about.

Our society gives a lot of weight to intelligence. Academics may have been arguing for a hundred years over what, exactly, intelligence is, but ‘everyone knows’ what it means to be smart, and who is smart and who is not — right?

Of course, it’s not that simple, and the ins and outs of academic research have much to teach us about the nature of intelligence and its importance, even if they still haven’t got it all totally sorted yet. Today I want to talk about one particular aspect: how important intelligence is in academic success.

Does photographic memory exist?

"Photographic" or eidetic memory is said to occur in some 8% of children, but almost all of these grow out of it. The phenomenon is extremely rare in adults, and indeed the very existence of photographic memory is still somewhat contentious. However, it may be that particular brain abnormalities can lead to ways of processing information that are dramatically different from the normal (see the case of Kim Peek).