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There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

What do we mean by word-finding problems?

Here are some examples:

• increasing use of circumlocutions rather than specific terms (e.g., "I wonder where the thing that goes here is")
• use of empty phrases, indefinite terms, and pronouns without antecedents (i.e., referring to something or someone as "it" or "him / her" without first identifying them by name)
• increased frequency of pauses

These problems are all characteristic of Alzheimer's, but also, to a much lesser extent, of normal aging.

Keyword mnemonic

The one mnemonic strategy that has been investigated quite extensively by researchers is the keyword mnemonic. This has been used successfully in a variety of learning areas, but its chief use has been in the area of learning vocabulary.

Because it holds some personal resonance for me, my recent round-up of genetic news called to mind food allergies. Now food allergies can be tricky beasts to diagnose, and the reason is, they’re interactive. Maybe you can eat a food one day and everything’s fine; another day, you break out in hives. This is not simply a matter of the amount you have eaten, the situation is more complex than that.

Vocabulary is a sticking point for many language learners. That’s because words have a certain arbitrary quality that makes them hard to memorize. There are two strategies which are very effective with this task: the keyword mnemonic, and retrieval practice. I have written about these extensively in my books Mnemonics for Study, and How to revise & practice.

A general distinction you can make is that between:

• direct study, and
• learning from context

Direct study is more important when you're learning a non-cognate language. It's also more important in the initial stages of learning a language. Learning from context is particularly useful for cognate languages.

Of course learning a language requires both approaches, but the relative proportions will vary.

In a 1987 experiment (1), readers were presented with a text that included one or other of these sentences:

or

Both texts went on to say:

Humans are the animals that manipulate their cognitive environment.

To celebrate Māori Language Week here in Aotearoa (New Zealand), here's some mnemonics to help you learn 25 common words in te reo. These use the keyword mnemonic. Keywords are written in italics.

aroha (love), an arrow in the heart

awa (river), a water flowing

hīkoi (walk), hike

hui (gathering, meeting), a lot of hooey is spoken at meetings!

iti (small), itty bitty

A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.