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Difficulty in remembering people’s names is one of the most common memory tasks that people wish to be better at. And the reason for this is not that their memory is poor, but because it is so embarrassing when their memory lets them down.

This isn’t just an issue at a personal level. It’s a particular issue for anyone who has to deal with a lot of people, many of whom they will see at infrequent intervals. Nothing makes a person — a client, a customer, a student — feel more valued than being remembered.

Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.

Genes

Several genes have been implicated in Alzheimer's, but the big one is the e4 allele of the ApoE gene (on chromosome 19). This variant is found in about a quarter of the population.

Having it doesn't mean you are foreordained to develop Alzheimer's, but it certainly increases the risk substantially. The risk goes up considerably more if both of your genes are the e4 variant (remember you inherit two: one from each parent).

As we all know, rhyme and rhythm help make information more memorable. Here's a few ideas that may help you use them more effectively.

Rhythm and rhyme are of course quite separate things, and are processed in different regions of the brain. However, they do share some commonalities in why and how they benefit memory. Rhyme and rhythm impose pattern. For that reason, rhyme and rhythm are particularly valuable when information is not inherently meaningful.

What is it?

Frontotemporal dementia is a disorder of the frontal lobes and includes what was known as primary progressive aphasia. Although it occurs far less often than Alzheimer's disease, among dementia sufferers younger than 65 it is estimated to occur at about the same rate. In other words, frontotemporal dementia is, unlike the most common dementias, not a disorder of age. Most sufferers become symptomatic in their 50s and 60s.

The limitations of working memory have implications for all of us. The challenges that come from having a low working memory capacity are not only relevant for particular individuals, but also for almost all of us at some points of our lives. Because working memory capacity has a natural cycle — in childhood it grows with age; in old age it begins to shrink. So the problems that come with a low working memory capacity, and strategies for dealing with it, are ones that all of us need to be aware of.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the French language.

French pegword images

As with the original example, let's try it out with our cranial nerves.

En francais, les nerfs crâniens son:

When we are presented with new information, we try and connect it to information we already hold. This is automatic. Sometimes the information fits in easily; other times the fit is more difficult — perhaps because some of our old information is wrong, or perhaps because we lack some of the knowledge we need to fit them together.

As I said in my discussion of different scripts, Russian uses the Cyrillic alphabet. Here it is (the 3rd column shows the English counterpart):

А  а   a

Б  б   b

В  в   v

Г  г   g

Д  д   d

Е  е   ye

Are you right-brained or left-brained?

One of the dumber questions around.

I think it’s safe to say that if you only had one hemisphere of your brain, you wouldn’t be functioning.

Of course, that’s not the point. But the real point is little more sensible. The whole idea of right brain vs left brain did come out of scientific research, but as is so often the case, the myth that developed is light years away from the considerably duller scientific truths that spawned it.