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There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

Children’s understanding, and their use of memory and learning strategies, is a considerably more complex situation than most of us realize. To get some feeling for this complexity, let’s start by looking at a specific area of knowledge: mathematics.

Children's math understanding

Here’s a math problem:

Pete has 3 apples. Ann also has some apples. Pete and Ann have 9 apples altogether. How many apples does Ann have?

This seems pretty straightforward, right? How about this one:

The use of worked examples

We're all familiar, I'm sure, with the use of worked-out examples in mathematics teaching. Worked-out examples are often used to demonstrate problem-solving processes. They generally specify the steps needed to solve a problem in some detail. After working through such examples, students are usually given the same kind of problems to work through on their own. The strategy is generally helpful in teaching students to solve problems that are the same as the examples.

What is a tip-of-the-tongue experience?

The tip-of-the-tongue experience (TOT) is characterized by being able to retrieve quite a lot of information about the target word without being able to retrieve the word itself. You know the meaning of the word. You may know how many syllables the word has, or its initial sound or letter. But you can’t retrieve it all. The experience is coupled with a strong feeling (this is the frustrating part) that you know the word, and that it is hovering on the edges of your thought.

As I said in my discussion of different scripts, the Hellenic languages use the Greek alphabet. Here it is. I’m afraid the table is a little complicated, because (a) each letter has a name, which it’s useful to know, and (b) there are some differences in pronunciation between Ancient Greek (which is still a language that people want to learn today), and Modern Greek.

Coding mnemonic

Coding mnemonics are used for encoding numbers. Because words are much easier for most of us to remember, a system that transforms numbers into letters is one of the best ways for remembering numbers — as seen in the modern innovation of encoding phone numbers into letters (0800-ANSETT).

A coding system is very useful for remembering numbers, but it must be said that few people have sufficient need to memorize long numbers to make the initial cost of learning the code acceptable.

The more hyped and less plausible passive Mozart Effect

The so-called "Mozart effect" refers to two quite different phenomena. The one that has received the most media play concerns the almost magical (and mythical) effect of Mozart's music on intelligence. It is the result of a misrepresentation of the research results. Rauscher, Shaw, and Ky's 1993 study found that 10 minutes of exposure to Mozart's Sonata for Two Pianos in D Major K. 448 temporarily enhanced performance on three spatial reasoning tasks.

There is a very common form of forgetfulness that is not really a failure of memory. When we get in our car to drive to place A and find ourselves instead on the road to the more familiar place B, this is not a failure of memory. When we clear the table and find ourselves putting the margarine in the dishwasher or the dirty plate in the fridge, this is not a failure of memory. When we go into a room intending to do one thing and do something else instead, this is not, really, a failure of memory.

Most people believe that an adult learner can't hope to replicate the fluency of someone who learned another language in childhood. And certainly there is research to support this. However, people tend to confuse these findings - that the age of acquisition affects your representation of grammar - with the idea that children can learn words vastly quicker than adults. This is not true. Adults have a number of advantages over children:

Brain autopsies have revealed that a significant number of people die with Alzheimer’s disease evident in their brain, although in life their cognition wasn’t obviously impaired. From this, the idea of a “cognitive reserve” has arisen — the idea that brains with a higher level of neuroplasticity can continue to work apparently normally in the presence of (sometimes quite extensive) brain damage.