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Most mnemonic strategies are based on imagery. There is no doubt that imagery can be an effective tool, but there is nothing particularly special about imagery. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

Prevalence of Parkinson's Disease

After Alzheimer's disease, the second most common neurodegenerative disorder is Parkinson’s disease. In the U.S., at least 500,000 are believed to have Parkinson’s, and about 50,000 new cases are diagnosed every year1 (I have seen other estimates of 1 million and 1.5 million — and researchers saying the numbers are consistently over-estimated while others that they are consistently under-estimated!). In the U.K., the numbers are 120,000 and 10,0002.

The Seattle Longitudinal Study of Adult Intelligence has followed a group of more than 5000 people for well over four decades. The program began in 1956 and participants have been tested across a whole gamut of mental and physical abilities at seven year intervals since that date.

The study has found:

The mediotemporal lobe (MTL) is a concept rather than a defined brain structure. It includes the hippocampus, the amygdala, and the entorhinal and perirhinal cortices - all structures within the medial area of the temporal lobe.The temporal lobe is in general primarily concerned with sensory experience - specifically, with hearing, and with the integration of information from multiple senses. Part of the temporal lobe also plays a role in memory processing. It is situated below the frontal and parietal lobes, and above the hindbrain.

You may have heard of “g”. It’s the closest we’ve come to that elusive attribute known as “intelligence”, but it is in fact a psychometric construct, that is, we surmise its presence from the way in which scores on various cognitive tests positively correlate.

In other words, we don’t really know what it is (hence the fact it is called “g”, rather than something more intelligible), and in fact, it is wrong to think of it as a thing. What it is, is a manifestation of some property or properties of the brain — and we don’t know what these are.

The method of loci or place method

This is the classic mnemonic strategy, dating back to the ancient Greeks, and is (as evident from its continued use over 2500 years) an extremely effective strategy for remembering lists.

What constitutes proof? How much weight can we put on research results?

I’ve been reporting on memory research for 20 years, and this issue has always been at the back of my mind. Do my readers understand these questions? Do they have the background and training to give the proper amount of weight to these particular research findings? I put in hints and code words (“pilot study”; “this study confirms”; “adds to the evidence”; “conclusive”; and so on), but are these enough?

So here is the article I’ve always meant to write.

Most people believe that an adult learner can't hope to replicate the fluency of someone who learned another language in childhood. And certainly there is research to support this. However, people tend to confuse these findings - that the age of acquisition affects your representation of grammar - with the idea that children can learn words vastly quicker than adults. This is not true. Adults have a number of advantages over children:

A very common situation today, which is probably responsible for a great deal of modern anxiety about failing memory, is that where we're required to “multitask”, that trendy modern word for trying to do more than one thing at a time. It is a situation for which both the normal consequences of aging and low working memory capacity has serious implications.