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I have spoken before, here on the website and in my books, about the importance of setting specific goals and articulating your specific needs. Improving your memory is not a single task, because memory is not a single thing. And as I have discussed when talking about the benefits of ‘brain games’ and ‘brain training’, which are so popular now, there is only a little evidence that we can achieve general across-the-board improvement in our cognitive abilities.

The thing to remember about Ericsson’s famous expertise research, showing us the vital importance of deliberate practice in making an expert, is that it was challenging the long-dominant view that natural-born talent is all-important. But Gladwell’s popularizing of Ericsson’s “10,000 hours” overstates the case, and of course people are only too keen to believe that any height is achievable if you just work hard enough.

The much more believable story is that, yes, practice is vital — a great deal of the right sort of practice — but we can’t disavow “natural” abilities entirely.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the French language.

French pegword images

As with the original example, let's try it out with our cranial nerves.

En francais, les nerfs crâniens son:

Michael Gove is reported as saying that ‘Learning facts by rote should be a central part of the school experience’, a philosophy which apparently underpins his shakeup of school exams. Arguing that "memorisation is a necessary precondition of understanding", he believes that exams that require students to memorize quantities of material ‘promote motivation, solidify knowledge, and guarantee standards’.

Short-term vs long-term memory

Working memory is a relatively recent term, a refinement of an older concept - that of short-term memory. Short-term memory was called thus to distinguish it from "long-term memory" - your memory store.

Most people find numbers — phone numbers, personal identification numbers, dates, and so on — more difficult to remember than words. That is, of course, why businesses try to get phone numbers that correspond to some relevant word. The system whereby this is possible — the linking of certain letters to the different digits on a telephone calling pad —is a kind of coding mnemonic. Basically, coding mnemonics are systems that transform numbers into words.

Human memory is a complex and varied phenomenon, and we could delve into its mysteries every day for a hundred years and still have plenty to talk about. But if I had to pick one factor that was absolutely crucial to the operation of memory, I would pick the deceptively simple concept of similarity. Similarity.

We all think we know what that means. An orange is similar to a mandarin; a zebra is similar to a horse; a cup is similar to a glass; my son is similar to his brother. A car is similar to an elephant.

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The mediotemporal lobe (MTL) is a concept rather than a defined brain structure. It includes the hippocampus, the amygdala, and the entorhinal and perirhinal cortices - all structures within the medial area of the temporal lobe.The temporal lobe is in general primarily concerned with sensory experience - specifically, with hearing, and with the integration of information from multiple senses. Part of the temporal lobe also plays a role in memory processing. It is situated below the frontal and parietal lobes, and above the hindbrain.

Most people believe that an adult learner can't hope to replicate the fluency of someone who learned another language in childhood. And certainly there is research to support this. However, people tend to confuse these findings - that the age of acquisition affects your representation of grammar - with the idea that children can learn words vastly quicker than adults. This is not true. Adults have a number of advantages over children:

Forget the persistent myth that everything is remembered; that our brains are video cameras whirring away recording everything, and that such 'hidden' knowledge can be brought to light by a hypnotist or alien artefact. Such things are the stuff of fantasy. Of course, there is a nugget of truth there: we can, and do, remember things we've paid no conscious attention to. Sometimes the right question can elicit memories we didn't know we had, in more detail than we imagined we could have. But for the most part, what's not noticed is not remembered. Attention is crucial to memory.