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When we are presented with new information, we try and connect it to information we already hold. This is automatic. Sometimes the information fits in easily; other times the fit is more difficult — perhaps because some of our old information is wrong, or perhaps because we lack some of the knowledge we need to fit them together.

Our society gives a lot of weight to intelligence. Academics may have been arguing for a hundred years over what, exactly, intelligence is, but ‘everyone knows’ what it means to be smart, and who is smart and who is not — right?

Of course, it’s not that simple, and the ins and outs of academic research have much to teach us about the nature of intelligence and its importance, even if they still haven’t got it all totally sorted yet. Today I want to talk about one particular aspect: how important intelligence is in academic success.

How the keyword method works

The keyword method has been especially pushed as an effective strategy for learning foreign vocabulary. It is presumably equally valuable for extending your native-language vocabulary and learning technical jargon, and has also been used successfully to teach social studies facts (e.g., the products of a country; capital cities), science facts (e.g., chemical reactions, parts of the skeletal and nervous systems) and the names and faces of people.

There are two stages to the method:

I recently reported on a study showing how the gestures people made in describing how they solved a problem (the Tower of Hanoi) changed the way they remembered the game. These findings add to other research demonstrating that gestures make thought concrete and can help us understand and remember abstract concepts better.

Human memory is a complex and varied phenomenon, and we could delve into its mysteries every day for a hundred years and still have plenty to talk about. But if I had to pick one factor that was absolutely crucial to the operation of memory, I would pick the deceptively simple concept of similarity. Similarity.

We all think we know what that means. An orange is similar to a mandarin; a zebra is similar to a horse; a cup is similar to a glass; my son is similar to his brother. A car is similar to an elephant.

??

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

Are you right-brained or left-brained?

One of the dumber questions around.

I think it’s safe to say that if you only had one hemisphere of your brain, you wouldn’t be functioning.

Of course, that’s not the point. But the real point is little more sensible. The whole idea of right brain vs left brain did come out of scientific research, but as is so often the case, the myth that developed is light years away from the considerably duller scientific truths that spawned it.

LBD: What is it?

Lewy Body Dementia is so called because the brains of affected people develop abnormal spherical masses of protein, called Lewy bodies, inside nerve cells. Lewy bodies are associated with Parkinson’s disease as well as dementia. Thus Lewy body dementia can refer to both Parkinson’s disease dementia and “dementia with Lewy bodies”. Lewy bodies are also often found in the brains of those with Alzheimer’s disease.

Unlike Alzheimer’s, however, dementia with Lewy bodies characteristically (but not invariably) begins with visual hallucinations.

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Italian language.

As with the original example, let's try it out with our cranial nerves.

In italiano, sono i nervi cranici:

Many people, particularly as they get older, have concerns about short-term memory problems: going to another room to do something and then forgetting why you’re there; deciding to do something, becoming distracted by another task, and then forgetting the original intention; uncertainty about whether you have just performed a routine task; forgetting things you’ve said or done seconds after having said or done them; thinking of something you want to say during a conversation, then forgetting what it was by the time it’s your turn to speak, and so on.