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Creating a face-name association

• Select a distinctive feature of the face (nose).
• Select a word or phrase that sounds like the name (con rat for Conrad).
• Create an interactive image linking the distinctive feature with the keyword(s) (a man in a prisoner’s uniform — con — rides a rat that slides down the nose).

To remember the name on seeing the face again, you must:

• Identify the distinctive feature that you used when encoding (nose).

Visual Language, a term introduced by Robert Horn, refers to "language based on tight integration of words and visual elements". The visual elements include shapes, as well as images (e.g., icons, clip art).

What does this have to do with memory? Well, partly of course, because the appropriate use of images usually makes information more memorable, but visual language has considerably more to offer than that. To appreciate what it is, Horn has examples at http://web.stanford.edu/~rhorn/

In a 1987 experiment (1), readers were presented with a text that included one or other of these sentences:

or

Both texts went on to say:

As we all know, rhyme and rhythm help make information more memorable. Here's a few ideas that may help you use them more effectively.

Rhythm and rhyme are of course quite separate things, and are processed in different regions of the brain. However, they do share some commonalities in why and how they benefit memory. Rhyme and rhythm impose pattern. For that reason, rhyme and rhythm are particularly valuable when information is not inherently meaningful.

Broadly speaking, a concept map is a graphic display that attempts to show how concepts are connected to each other. A concept map is a diagram in which labeled nodes represent concepts, and lines connecting them show the relationships between concepts.

There is one type of concept map you’re probably all aware of — mind maps. Mind maps are a specialized form of concept map popularized very successfully by Tony Buzan.

A mind map has four essential characteristics:

Find out about the pegword mnemonic

Here are pegwords I've thought up in the Italian language.

As with the original example, let's try it out with our cranial nerves.

In italiano, sono i nervi cranici:

Let's look a little deeper into the value of mnemonics for knowledge acquisition. By “knowledge acquisition”, I mean the sort of information you learn from textbooks — information that is not personal, that you need for the long-term.

In this context, I believe the chief value of mnemonic strategies is to help you recall information that needs to be remembered in a particular order. Thus we use mnemonics to help us remember the order of the planets, the order of musical notes on the stave, the order of the colors in a rainbow.

Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.

To use a strategy effectively, you need to understand why it works, how it works, when it works and when it doesn’t.

For example, all students take notes — not everyone knows how to do it well. Research into the effectiveness of note-taking has found — surprise, surprise — that sometimes note-taking helps you remember information, and sometimes it doesn’t₁.

What are external memory aids?

External memory aids include such strategies as: